Set in a small, rural town, the show is about two friends, actors Zo In-sung and Cha Tae-hyun, running a supermarket for 10 days. They not only sell goods, but also operate small restaurant, where they cook and serve dishes. The two actors, who lived their whole lives in the city, experience life in the small town and blend into the neighborhood.

The second series of the two ‘city men’ actors suddenly find themselves running a supermarket in the countryside.

South Korea's A-list celebrities become temporary owners of a local 'Asian Market' in California Together as hosts, they engage with diverse local customers, listening to their captivating "American Dream" stories and forming connections with them.